Digital Advertising Specs & Deadlines

Premium Position Banners
Sliding Billboard

Dimensions: 960x300
Format: Complete 960x300 px visible when expanded; Top 30px (pencil leave-behind) always visible
File Size: less than 99K

File Types: jpg; or .gif;

Half Page

Dimensions: 300x600
File Size:  less than 99K
File Types: jpg; .gif; or 3rd party tag;
Small Screen Companion:  300x250 (.jpg or .gif only)

I-Scroll

Dimensions: 160x600
File Size:  less than 99K
File Types: jpg; or .gif;
Small Screen Companion:  320x50

Online Poll

Dimensions: 300x50
File Size: less than 40K
File Types: jpg; .gif; or 3rd party tag;

Traditional Banners
Leaderboard

Dimensions: 728x90
File Size: less than 40K
File Types: jpg; .gif; or 3rd party tag;

Medium Rectangle

Dimensions: 300x250
File Size: less than 40K
File Types: jpg; .gif; or 3rd party tag;

Footer

Dimensions: 320x50
File Size: less than 40K
File Types: jpg; .gif; or 3rd party tag;

Apps
Banners

Dimensions: 320x50; 728x90; 160x600; 600x60;
File Size: less than 20K
File Types: jpg; .gif; or 3rd party tag;

Rich Media Capabilities

SSL compliance: All creative assets must be SSL compatible
Sound: All audio must be user initiated with clearly visible controls
Animation: Max 30 seconds; no looping; Max 24fps
Format: 3rd party ad tag or site-served HTML5 zip bundle
Additional HTML5 Zip Bundle Requirements: Complete bundle size must be less than 1 MB; HTML file must include size meta tag & clickTAG for all exits
 - Allow three business days for testing site served HTML5 bundles.

Email Marketing
Email Blast Campaigns

Dimensions: 640x480
File Types: jpg; or .gif;
File Size: less than 99K
Additional Requirements: Subject line (59 characters or less); Preview Text (89 characters or less);

Email Retargeting Campaigns

Dimensions: 300x250; 728x90; 120x600; 160x600; 300x600; 320x50; Facebook;
File Types: jpg; or .gif;
File Size: less than 40K

Email camera-ready ads to bcctorders@calkins.com

Deadlines

Ad Start Date	Reservation/Ad Production	Camera-Ready Material Deadline
	Deadline (Before 4 PM)	Deadline (Before 3 PM)
Sunday	Thursday	Friday
Monday	Thursday	Friday
Tuesday	Friday	Monday
Wednesday	Monday	Tuesday
Thursday	Tuesday	Wednesday
Friday	Wednesday	Thursday
Saturday	Thursday	Friday

Allow three business days for email campaign set up and testing
All deadlines are one day earlier during holiday weeks