Digital Audience Demographics
| AUDIENCE AGE | |
|---|---|
| 18 - 24 | 5.1% |
| 25 - 34 | 17.8% |
| 35 - 44 | 27.8% |
| 45 - 54 | 25.9% |
| 55 - 64 | 17.6% |
| 65 or older | 5.9% |
| AUDIENCE INCOME | |
|---|---|
| Less than $35,000 | 14.8% |
| $35,000 - $49,000 | 10.4% |
| $50,000 - $74,999 | 19.9% |
| $75,000 - $99,999 | 20.6% |
| $100,000 - $249,999 | 28.3% |
| $250,000 or more | 6.0% |
| Average Household Income | $99,180 |
| AUDIENCE EDUCATION | |
|---|---|
| Some high school | 0.8% |
| High school graduate | 21.0% |
| Some college | 34.5% |
| College graduate | 26.2% |
| Some post graduate | 3.6% |
| Post graduate degree | 13.8% |
| MARITAL STATUS | |
|---|---|
| MARRIED | 58.3% |
| NEVER MARRIED (single) | 28.3% |
| WIDOWED | 2.9% |
| LEGALLY SEPARATED | 0.4% |
| DIVORCED | 10.2% |
| GENDER | |
|---|---|
| MEN | 44.1% |
| WOMEN | 55.9% |
| HOME OWNERSHIP | |
|---|---|
| OWN | 77.7% |
| RENT | 15.1% |
| OTHER | 7.2% |
Source: Scarborough, 2014
