Print Audience Demographics
| AUDIENCE AGE | |
|---|---|
| 18 - 24 | 11.7% |
| 25 - 34 | 10.8% |
| 35 - 44 | 9.5% |
| 45 - 54 | 21.1% |
| 55 - 64 | 23.1% |
| 65 or older | 23.9 |
| AUDIENCE INCOME | |
|---|---|
| Less than $35,000 | 25.3% |
| $35,000 - $49,000 | 14.9% |
| $50,000 - $74,999 | 19.8% |
| $75,000 - $99,999 | 15.6% |
| $100,000 - $249,999 | 21.5% |
| $250,000 or more | 3.0% |
| Average Household Income | $79,329 |
| AUDIENCE EDUCATION | |
|---|---|
| Some high school | 3.4% |
| High school graduate | 41.8% |
| Some college | 30.3% |
| College graduate | 12.4% |
| Some post graduate | 2.5% |
| Post graduate degree | 8.9% |
| MARITAL STATUS | |
|---|---|
| MARRIED | 51.6% |
| NEVER MARRIED (single) | 29.6% |
| WIDOWED | 8.8% |
| LEGALLY SEPARATED | 0.9% |
| DIVORCED | 9.1% |
| GENDER | |
|---|---|
| MEN | 48.2% |
| WOMEN | 51.8% |
| HOME OWNERSHIP | |
|---|---|
| OWN | 74.1% |
| RENT | 21.3% |
| OTHER | 4.5% |
Source: Scarborough, 2014
